Invest in France Agency international Office

Carlo Donati, CEO of Nestlé Waters

Why did you chose France?

We settled in Paris because, if we look back at the history of Nestlé Waters, it started with the acquisition of Vittel in the 1960s and then in 1992 we acquired the Perrier group, which was settled in Paris, and Nestlé decided to keep the headquarters of Nestlé Waters in Paris.

What are the advantages of this region?

We were motivated to be in Paris because of the tradition and culture for mineral water that exists in France.  Additionally, in France there is a great tradition of good food, and with good food goes good wine, but also, importantly, a good water. 

What are your next projects?

Our strategy is very simple.  We are the number one, with a 19% market share, and we have to consolidate this position.  Additionally, allied with the Nestlé group strategy for more nutritionals and wellness, through the healthy hydration segment we can develop our business even further.