BBDO is an American company.  It was initially an advertising group based in New York that decided to buy a small creative agency 30 years ago called CLM, which was based in Paris, Ile de France.  It seemed very normal to settle in Paris, Ile de France because many clients were settling there and other media and partners and all the people who you need to work with in advertising were also there. 

 

Today, it is actually the best place to be because it offers the best mobility. We can get to the airport very easily and use the high-speed trains (TGV) to go everywhere.  It is true that our clients are not only French clients in Paris and the north, but they are also international clients, based in the UK, Germany and the US.

 

Our development strategy is twofold.  Firstly, it is about accompanying our clients in their development.  Secondly, it is to actually increase the development we have in other areas of expertise, which is moving in terms of brand and content, digital and all types of advertising, which is no longer classical TV or print advertising.