Has being in France helped your business?

Absolutely. It has been a great learning experience for our company. France is a sophisticated market where you have to innovate to succeed. As such, it’s the place where we have chosen to test many new approaches to our business. 

Is sustainable development something that the French take seriously?

It certainly is. They are passionate about protecting the environment. It’s a place where everyone is willing to take positive action towards sustainable development. Moreover we are proud to see our brand proposal, beliefs and central mission – making sustainability a ‘pillar’ of our approach – being valued by the French.

Cosmetics are typically French. Is France a place where Natura simply has to be?

Definitely. Cosmetics are a well-established tradition in France and its companies are the biggest global players in the cosmetics market, so having our brand performing successfully here would be a major achievement.

Why did you choose France as the site for your first retail outlet?

It gives us a strategic advantage, because France is the gateway to the European market. The French economy is fully integrated with the other big countries in Europe. And as the leading player in fashion and luxury goods, France is a trendsetter in cosmetics for the rest of Europe.

Your investment in France includes an ambitious internet strategy. Is France receptive to digital marketing?

Internet penetration in France is close to 100 percent. It’s also the country with the highest number of bloggers relative to population. We wanted to go beyond e-commerce and leverage the full potential of Web 2.0 to create a genuine social network.

 What do you think of French employees?
 

At any place in the world where Natura is present, we look for employees who share our values and beliefs. In addition to a highly skilled workforce, we have found a favorable environment in France for building a team that is committed to our central mission to build a better world.
 

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